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Therapist Referral and Client Intake Pipeline Tracker
Response time to conversion, measured. The file records enquiry date and first-response date, computes response hours, and shows conversion rate bucketed by response speed — under 4 hours, 4 to 24, 24 to 48, over 48. Seeing their own conversion collapse past 24 hours is the insight, and it is the kind of specific finding a buyer screenshots and shares. It opens in Microsoft Excel and in Google Sheets, has no macros and nothing to install, and is yours to reuse as often as you like.
What it does
- Response time to conversion, measured.
- Built around the dates that actually bite: Enquiry response windows — conversion collapses after 48 hours — and monthly caseload targets.
- Enquiries tab
- Referral Sources tab
- Response Analysis tab
- Conversion Funnel tab
- Follow Up Queue tab
- Every threshold and dropdown editable on the Lists tab, nothing hardcoded
- Two files included: a blank workbook and a filled example to learn from
- Works in Excel and Google Sheets, no add-ons or macros
- Opens in Excel and in Google Sheets
Instant digital download · one-time purchase · no subscription

See it in action
What buyers say
- ★★★★★
Makes tracking my new referrals a breeze! Love it!
Read this listing's reviews on Etsy
What it looks like


Every tab in the workbook
These are the actual sheet names in the file, in order, read out of the workbook itself.
- Getting Started
- Dashboard
- Enquiries
- Referral Sources
- Response Analysis
- Conversion Funnel
- Follow Up Queue
- Lists
Works in
- Microsoft Excel 2016 or later, Windows and Mac
- Google Sheets — upload to Drive and open
- No macros, no add-ins, no subscription
Honest scope
This is a planning and bookkeeping template, not tax or accounting advice. The numbers it reports are the numbers you enter.
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