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SWOT Analysis

A SWOT analysis spreadsheet that ranks every box by impact, then a TOWS action plan turns your SWOT into moves you can actually make. The files open in Microsoft Excel and in Google Sheets, have no macros and nothing to install, and are yours to reuse as often as you like.

What it does

Up to 15 items in each box, ranked by impact with easy-to-read impact dots
A color 4-box that prints on one page, with the TOWS action plan on page 2
Your strategic posture in plain words (aggressive, turnaround, diversify or defensive) and where to lead
Internal and external scores worked out for you
A 24-move TOWS action plan (up to 6 moves in each of the 4 pairings) that tracks how many moves you have drafted
Make it yours: your title, box names and impact scale on the Settings tab
Opens in Excel and in Google Sheets

$4.99one-time, no subscription

Buy on Etsy

Instant digital download · one-time purchase · no subscription

SWOT Analysis — the workbook open in Excel

What it looks like

What is in the bundle

SWOT Analysis Excel workbook, blank, ready for your own business
SWOT Analysis Excel workbook, filled example
START HERE PDF with Google Sheets make-a-copy links (a blank Sheet and a filled example)
Tabs: Getting Started, Matrix, SWOT View and Settings

Works in

Google Sheets: make-a-copy links are in the START HERE PDF (free Google account)
Microsoft Excel 2016 or newer, Windows or Mac, including Microsoft 365. No macros, no add-ins
Download on a computer: the Etsy app cannot open spreadsheet files

Honest scope

This is a planning and bookkeeping template, not tax or accounting advice. The numbers it reports are the numbers you enter.

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SWOT Analysis$4.99Buy on Etsy